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Admissions Counselor

Apply now Job no: 492589
Work type: Administrative, Full-Time
Location: Marion, IN
Categories: Admissions/Recruiting/Enrollment

Job Title: Admissions Counselor

Reporting Relationship: Associate Director of Admissions

Unit: IWU-Marion

Department: Arts & Sciences Admissions-IWU Marion

Campus Location: Maxwell Center

Summary of Position:    The Admissions Counselor position promotes the University and its programs to prospective students and their communities. The Admissions Counselor manages a caseload of students (470 applicants on average), typically organized around geographic territories, in order to identify, recruit, admit, onboard, matriculate, and transition prospective students successfully into the University programs and community. This goal is accomplished through strong case management, extensive communication and engagement with students and their communities, travel and outreach, and hosting visitors on campus.

Duties and Responsibilities


  • Meet or exceed recruitment goals successfully 
  • Assist other counselors with meeting territory goals 
  • Help new students to onboard and transition successfully 

Engagement and Communication

  • Engage in frequent and meaningful communication (telephone, text, social media, email, etc.) with students at all steps in the recruitment process 
  • Engage in appropriate and meaningful communication with key influencers of students, including parents, guidance personnel, pastors, alumni, and prospective students (i.e. confirmation letter, encouragement notes, thank you notes, phone contacts)
  • Meet with and host prospective students and their guests when visiting the campus 

Territory Development and Management

  • Develop a strategic plan for managing the assigned territory that reflects an expert understanding of demographic, economic, and cultural nuances 
  • Develop strategic partnerships with churches, schools, and organizations within an established territory for the purposes of generating interest in University programs 
  • Participate in informal and formal territory events, including site visits, camps, conferences, and church gatherings, in coordination with strategic partners 
  • Visit selected churches to develop rapport with youth director and/or pastor and to present IWU in formal and informal settings (i.e. youth group meetings, Sunday morning worship services, etc.)
  • Schedule and conduct home visits with top prospective students in assigned territory as outlines in the recruitment manual 
  • Visit public and Christian high schools, placing priority on contacts with students, guidance personnel, alumni, and other adult influencers 
  • Schedule and host receptions in recruiting region. Coordinate the event with assistance from current students, alumni, parents and friends of IWU 
  • Represent IWU at college fairs and conventions in recruiting regions to further develop IWU's recognition 
  • Engage with Summer Conference guests via booth set-up, stage-time, dinner receptions, evening activities, and conference activities 

Institutional Relationships and Representation

  • Coordinate recruitment efforts closely with student services areas, academic programs, and other units (e.g. Financial Aid, Business Office, Housing, Honors College) 
  • Maintain updated knowledge of IWU programs, services, expectations, culture, etc. (e.g. new majors, chapel program focus, co-curricular experiences, student services processes) 
  • Communicate the value of a Christ-centered education in a manner that recognizes potential students com from diverse theological backgrounds 
  • Understand and effectively communicate the cost of attendance along with the return on investment of an IWU degree
  • Explain how IWU invests in its students through scholarships and grants while assisting families through the financial aid process 

Departmental Service

  • Evaluate thoroughly travel efforts to improve systems and methods of travel recruitment on an ongoing basis 
  • Coordinate closely with and readily assist Admissions team members with admission events and needs, including supportive visit days, assisting when team members are unavailable, etc.
  • Assist with other duties and tasks when needed or as assigned 

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.


  • Bachelor's Degree required


  • Experience in admissions, sales, case management, or marketing/communications is strongly preferred, but not required
  • Demonstration of a clear commitment to pursuing the greatest good for students and communities, including promoting student success
  • Demonstration of a clear commitment to working effectively with individuals from diverse communities and cultures
  • Experience as an IWU alumnus or employee is preferred, but not required

Required Skills

  • Demonstrated ability to work effectively with individuals from diverse communities and cultures
  • Exceptional communication skills across multiple mediums, including phone, text, email, and in-person
  • Strong interpersonal skills, including emotional intelligence, friendliness/warmth, and conversational skills
  • Capabilities operating comfortably, effectively, and efficiently within MS Office systems
  • Strong time management and organizational skills required


As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.



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Indiana Wesleyan University is committed to equal opportunity in employment and education. Indiana Wesleyan University admits students and employees of any race, sex, color, national or ethnic origin, disability, age, service in the military, or any other status protected by law. These have access to all the rights, privileges, programs and activities generally made available to students or employees at the University. It does not discriminate on the basis of race, sex, color, national or ethnic origin, disability, or age, service in the military, or any other status protected by law, in the administration of its educational policies, scholarship and loan programs, athletic and other administered programs, and all phases of employment, including hiring, promotion, demotion, treatment during employment, rates of pay or other compensation, and termination of employment.