Public Relations Specialist
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Job no: 494558
Work type: Administrative (Full Time)
Location: Marion, IN, Hybrid (3-4 Office / 1-2 Remote)
Categories: Admissions/Recruiting/Enrollment
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Job Title: Public Relations Specialist
Reporting Relationship: Director of Communications
Unit: Central Administration
Department: IWU Marketing - Central Administration
Campus Location: Maxwell Center, Marion, IN (This position is a hybrid schedule, which would involve a few days each week onsite and up to two days remote.)
Summary of Position: The Public Relations Specialist plays a key role in communicating Indiana Wesleyan University’s news and brand identity through high-quality, timely content. This position strategically shares news and feature stories to increase external brand awareness, strengthen internal morale, and support student enrollment. Blending public relations, social media, and written communication, the Public Relations Specialist helps shape IWU’s voice across multiple platforms. Through compelling storytelling, this role engages IWU’s audiences via news releases, blogs, university magazines, email journeys, video scripts, and marketing campaigns. The specialist develops strategic content and fosters relationships to amplify IWU’s brand, mission, and enrollment goals. This role supports the Marketing Department’s Communications Team by executing communication strategies and ensuring a consistent voice across all mediums.
Duties and Responsibilities
Creates content for internal and external communications from conception to execution and distribution
Develops relationships with external audiences and stakeholders to promote awareness and publish news stories
Collaborates with internal stakeholders to increase communication and build morale among students, staff, faculty, administration, and alumni
Discover newsworthy accomplishments among students, staff, faculty, administration, and alumni and write compelling stories to publish across a variety of mediums
Serves as a gatekeeper for consistency in voice and tone across marketing content, including maintaining the University’s style guide and adhering to its guidelines
Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
Bachelor’s degree required, preferably in marketing, communications, public relations, writing, English or a related discipline
Experience
Strong writing, editing, and storytelling skills, with the ability to tailor content for different audiences and platforms
Experience in copywriting and editing
Demonstrated ability to communicate clearly and professionally in a variety of formats (e.g., press releases, blogs, emails, social media)
A collaborative mindset and a willingness to learn in a team-oriented environment
Ability to engage effectively with individuals from diverse backgrounds and cultures
A degree in communications, public relations, journalism, marketing, or a related field is preferred
Required Skills
Strong written and verbal communication skills with the ability to convey information clearly and effectively across audiences
Familiarity with AP style
Effective storyteller with the ability to capture an organization’s voice and use narrative strategy to support institutional goals
Excellent writing and editing skills, with a solid grasp of grammar, style guidelines, and editorial best practices
Knowledge of internal and external communication strategies, with an understanding of how media supports marketing objectives
Strong project management, collaboration, and organizational abilities, with a track record of meeting deadlines
A clear understanding of and commitment to the Christ-centered mission and values of Indiana Wesleyan University
IWU Kingdom Diversity Statement
IWU, in covenant with God's reconciling work and in accordance with the biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.
LIMITATIONS AND DISCLAIMER
As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
Advertised: 11 Jul 2025 US Eastern Daylight Time
Applications close: 10 Aug 2025 US Eastern Daylight Time
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