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Public Relations Specialist

Apply now Job no: 493917
Work type: Administrative (Full Time)
Location: Marion, IN
Categories: Administrative/Professional, Admissions/Recruiting/Enrollment, Other

Job Title: Public Relations Specialist

Reporting Relationship: Director of Communications

Unit: Central Administration

Department: Marketing Operations

Campus Location: Maxwell Center (onsite in Marion, Indiana)

Summary of Position:    The Public Relations Specialist is responsible for communicating Indiana Wesleyan University’s news and brand by developing high-quality, timely content that strategically communicates news and feature stories to increase external brand awareness, generate internal morale, and encourage student enrollment. This position uses storytelling to engage IWU’s audiences across news platforms and other mediums including but not limited to blogs, university magazines, email journeys, video scripts, and marketing campaigns. This role supports the Marketing Department’s Communication Team by executing the content and communication strategy and ensuring consistency in voice in all mediums.


Duties and Responsibilities

  • Creates content for internal and external communications from conception to execution and distribution
  • Develops relationships with external audiences and stakeholders to promote awareness and publish news stories 
  • Collaborates with internal stakeholders to increase communication and build morale among students, staff, faculty, administration, and alumni
  • Discover newsworthy accomplishments among students, staff, faculty, administration, and alumni and write compelling stories to publish across a variety of mediums
  • Serves as a gatekeeper for consistency in voice and tone across marketing content, including maintaining the University’s style guide and adhering to its guidelines

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

  • Bachelor’s degree required, preferably in marketing, communications, public relations, writing, English or a related discipline

Experience

  • Five (5) years of experience writing, editing, and strategic communication experience in a professional setting, preferably in higher education
  • Demonstrated ability to work effectively with individuals from diverse communities and cultures
  • Experience or knowledge in copywriting and editing required

Required Skills

  • Ability to effectively communicate information and ideas in written and verbal format
  • Effective storyteller capable of capturing an organization’s voice and leveraging narrative strategy to accomplish goals
  • In-depth knowledge and understanding of internal and external media communications for marketing purposes
  • Excellent writing, editing, and communication skills with knowledge of grammar and style guidelines
  • Strong project management, collaboration, and organizational skills
  • Understanding of and commitment to the spiritual mission of IWU

Diversity Statement

IWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member’s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.

LIMITATIONS AND DISCLAIMER

As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

 

Advertised: US Eastern Daylight Time
Applications close: US Eastern Daylight Time

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