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Director of Marketing Technologies and Digital Experience

Apply now Job no: 492625
Work type: Administrative, Full-Time
Location: Marion, IN
Categories: Administrative/Professional

Job Title: Director of Marketing Technologies and Digital Experience

Reporting Relationship: Vice President of External Affairs

Unit: Central Administration

Department: In-House Design & Marketing

Campus Location: Maxwell Center

Summary of Position:    The Director of Marketing Technologies and Digital Experience is responsible for managing the team(s) which provide technology-related service and innovation for Central Administration which supports IWU-Marion, IWU-National & Global, and Wesley Seminary. This leadership role provides oversight and direction for the MarTech stack; administration and support for all University web properties, direction around digital technologies, reporting, and analytical tools; management of IWU’s search engine optimization efforts, and the administration of tools (outsourced or internal) utilized to improve the user experience.


Duties and Responsibilities

  • Team
    • Work closely with senior leadership to accomplish key goals and initiatives
    • Lead direct report(s) to create and manage a high-performance team
    • Work cross-functionally with units and departments to ensure website and digital experience is being maximized
  • Systems, Technology, and Data
    • Oversee onboarding for any new technology and software interacting with the website and being utilized by marketing and enrollment to ensure seamless integration through the user experience
    • Collaborate with cross-functional teams to use data-driven insights to deliver strategic improvements across web properties, including optimized consumer experience, user journey, and enrollment funnel to drive performance and measure KPIs
    • Collaborates on the development of innovative, segment-relevant omnichannel audience experiences and personalization strategies, customizing messages to multiple target customer segments and personas
    • Oversee and monitor website development, redesign initiatives, and manage regular maintenance and updates
    • Develop and maintain a process to manage content updates done by units, departments, or subject matter experts
    • Ensure compliance with regulatory governance for all digital marketing and enrollment initiatives, including websites and any web or digital form
    • Direct the website user experience (UX) and search engine optimization (SEO) efforts for IWU web pages
    • Initiate, design, and lead efforts in building a high-performance, data-driven, result oriented web team
    • Collaborate on digital advertising with marketing and enrollment teams from IWU-Marion, IWU-National & Global, and Wesley Seminary to ensure appropriate tracking attribution is done for reporting to optimize UX and monitor overall website usability
    • Optimize the customer experience through the integration of communication systems and technology to create a seamless user experience and to create and maximize our competitive advantage
    • Work independently and on cross-functional teams to develop and nurture partner/vendor relationships related to MarTech to enhance the quality of user experience
    • Serve as a liaison with University IT related to website and digital experience on behalf of the external affairs, marketing, and enrollment teams 

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

  • Bachelor’s degree required, preferably in a related discipline (Data Science, Marketing, or Analytics)
  • Master’s degree preferred

Experience

  • Strong background with a digital experience across all practice areas including search, web, digital advertising, and marketing; experience developing state-of-the-art website experiences
  • Five (5+) years of experience in web development and content management or a combination of education and experience
  • Three (3+) years of leadership experience higher education preferred
  • Expertise with CMS, SEO, UX/UI design, web analytics, micro-experiences, and related web ecosystem
  • Experience with CRM (Salesforce/Slate) and CMS (strongly preferably Cascade) platforms
  • Experience with statistical tools and other data visualization tools
  • Proficient in using fundamental web tools and technology: Google Tag Manager, Google
  • Search Console, Google Analytics, behavioral data tools (CrazyEgg, etc), content optimization platform (SEMRush, SurferSEO, or similar), HTML, CSS, Javascript
  • Experience with testing platforms: Adobe Target, Optimizely, etc.

Required Skills

  • Strong project management skills
  • Collaboration mindset
  • Technical skills: SEO, conversion optimization, testing, site plans, content management, analytics
  • Deep knowledge of web analytics concepts and conversion optimization
  • Ability to utilize digital analytics tools (ex: Google Analytics, etc.)
  • Ability to think analytically to identify and solve problems through data analysis
  • Strong verbal and written communication skills, ability to convey analytics concepts and analysis to non-experts
  • Ability to travel as required to meet with vendors and service providers and to represent IWU at designated conferences, meetings, and events
  • Skilled communicator with excellent verbal, written, and presentation skills, coupled with highly developed interpersonal skill

LIMITATIONS AND DISCLAIMER

As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

 

 

Advertised: US Eastern Daylight Time
Applications close: US Eastern Daylight Time

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Indiana Wesleyan University is committed to equal opportunity in employment and education. Indiana Wesleyan University admits students and employees of any race, sex, color, national or ethnic origin, disability, age, service in the military, or any other status protected by law. These have access to all the rights, privileges, programs and activities generally made available to students or employees at the University. It does not discriminate on the basis of race, sex, color, national or ethnic origin, disability, or age, service in the military, or any other status protected by law, in the administration of its educational policies, scholarship and loan programs, athletic and other administered programs, and all phases of employment, including hiring, promotion, demotion, treatment during employment, rates of pay or other compensation, and termination of employment.