Digital Content Strategist
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Job no: 494161
Work type: Administrative (Full Time)
Location: Marion, IN, Hybrid (2 Office / 3 Remote)
Categories: Admissions/Recruiting/Enrollment
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Job Title: Digital Content Strategist
Reporting Relationship: Executive Director of Digital and Performance Marketing
Unit: Central Administration
Department: Marketing Operations-Central Administration
Campus Location: Maxwell Center, Marion, IN with hybrid schedule (2 days in office / 3 days remote).
Summary of Position: The Content Specialist is responsible for managing the research and development of digital centric content. As the Content Specialist you will work with the project partners to ensure all content is an accurate representation of all required pieces while maintaining the highest SEO standards. The content specialist will be responsible for creating and executing a digital content calendar to ensure regularly produced content to help drive high converting traffic
Duties and Responsibilities
Create Content Across Various platforms email, web, and social media
Assists in the creation and deployment of marketing emails campaigns
Work cross department, with project partners and the digital team to ensure all goals and required elements are met
Develop content strategies based on research to help reach program/initiative’s target audiences
Ensure all content SEO standards are met to highest level of accuracy
A/B test messaging and content areas to refine content approach
Work with leadership, project partners, and key stockholders to develop and refine a content calendar to ensure accurate and fresh content
Tracking and Reporting on consumer and content analytics
Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
Bachelor’s degree required, preferably in a related discipline (Marketing, Communications, Advertising, or similar fields)
Experience
Two to four (2-4) years of experience in a communication, writing or similar roles
Experience with a web analytics platform: Adobe Marketing Suite, Google Analytics, AdWords, etc.
Experience with CMS platforms (CascadeCMS, Wordpress, etc.)
Exposure to other online and digital marketing disciplines, such as SEM, SEO, social media, etc.
Experience with web analytics, tag management systems, and/or data integrations
Required Skills
Ability to think analytically to identify and solve problems
Deep knowledge of SEO content and Conversion Optimization
Strong verbal and written communication skills, ability to convey analytics concepts and analysis to non-experts
Ability to travel as required to meet with vendors and service providers and to represent IWU at designated conferences, meetings, and events
Skilled communicator with excellent verbal, written, and presentation skills, coupled with highly developed interpersonal skill
Diversity Statement
IWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member’s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.
LIMITATIONS AND DISCLAIMER
As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
Advertised: 30 Oct 2024 Eastern Daylight Time
Applications close: 30 Nov 2024 Eastern Standard Time
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