Assistant Director of Annual Giving
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Job no: 494112
Work type: Hourly (Full Time)
Location: Marion, IN
Categories: Administrative/Professional
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Job Title: Assistant Director of Annual Giving
Reporting Relationship: AVP for UA Operations
Unit: Central Administration
Department: Advancement Services-Central Administration
Campus Location: John Wesley Admin Bldg
Summary of Position: The Assistant Director of Annual Giving (ADAG) position is responsible for managing and growing a comprehensive and strategic annual giving program. As the ADAG, you will play a key role in developing and optimizing digital strategies to boost online donations and enhance supporter engagement. Your work will be crucial in driving donor acquisition, retention, and satisfaction in support of Indiana Wesleyan University’s (IWU) fundraising goals by helping to develop and implement cultivation and stewardship strategies for our alumni and friends. As an integral part of the Advancement team, you will help develop a comprehensive strategy to increase revenue through online channels and direct mail appeals. You will stay up to date on digital fundraising trends and tools, as well as key performance indicators throughout the industry and utilize various communication channels including in-person, phone, texting, web, video, and other digital tools.
Duties and Responsibilities
From concept to completion, manage and execute all details of IWU’s direct mail appeals, including writing, segmenting, creating the direct response plan, creating mailing lists, and working with appropriate areas on the layout, package design, and proof reviews
Create strategies and develop customized supporter-centric approaches that achieve high conversion, retention, and acquisition to move supporters through the donor journey
Determine the appropriate timing, spacing, solicitation tactics, and vehicles for annual giving appeals based on prospect research, studies of current and emerging philanthropic attitudes, analyses of best practices in higher education, experimentation, and personal experience
Provide regular reporting and analysis of annual giving results. Use this data to continuously adjust and improve annual giving programs
Manage the promotion of other advancement initiatives such as the license plate program, new employee orientations, Give Day, employer matching gift program, and other crowdfunding campaigns that may arise
Help manage class fundraising efforts for key reunion years
Identify opportunities to leverage new technologies and emerging channels
Help set the annual giving goals and meet those goals
Implement and monitor testing, metrics, and analysis of digital fundraising and constituent cultivation campaigns
Ensure all digital fundraising content goes through the appropriate review process to verify accuracy of messaging and brand alignment
Work with the Communication and Marketing team on the administration and development of website and social channels as related to fundraising efforts
Plan and execute digital fundraising campaigns across email, social media, and websites
Stay updated on the latest digital fundraising tools and technologies
Monitor and steward donor inquiries and feedback through digital channels
Perform other duties as assigned
Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
Bachelor’s degree required. Marketing, Communications, Public Relations, Nonprofit Management, or related fields preferred
Experience
Experience in digital fundraising or digital marketing, ideally within the nonprofit sector
Familiarity with reporting, testing, and optimization tools including Google Analytics, Facebook Analytics, and others
Experience with multichannel digital fundraising
Required Skills
Must be comfortable making phone calls, reaching out via email to effectively communicate with external and internal constituents
Ownership mentality with ability to work independently seeing tasks through to completion
Ability to work well both as part of a team and independently in a fast-paced, team-oriented, and goal-driven environment
Strong organizational skills with the ability to manage multiple tasks that have competing deadlines
Strong copy writing and editing abilities
Proficient in Microsoft Suite (including Excel, Outlook, and Word)
Ability to work occasional evenings and weekends as required for special events
Diversity Statement
IWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member’s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.
LIMITATIONS AND DISCLAIMER
As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
Advertised: 26 Sep 2024 US Eastern Daylight Time
Applications close: 24 Nov 2024 US Eastern Standard Time
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