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Associate Director, Enrollment Communication

Apply now Job no: 492992
Work type: Administrative (Full Time)
Location: Remote
Categories: Admissions/Recruiting/Enrollment

Job Title: Associate Director, Enrollment Communication

Reporting Relationship: AVP, Enrollment Technology & Support

Unit: National & Global

Department: Strategic Enrollment & Partnerships

Campus Location: Online/Remote

Summary of Position:    The Associate Director of Enrollment Communication will lead the development of enrollment communication through Salesforce Marketing Cloud, utilizing industry-leading engagement strategies. The central function is to support mid-funnel lead nurturing, which aligns with recruitment operations. The position will provide strategic direction and development services for enrollment communication in support of operational and academic units of National & Global.

Duties and Responsibilities

  • Team & Culture
    • Aligns with the high-performance team and culture that models the posture and values of N&G
    • Advances a culture of mutual accountability that ensures the optimal performance of the Marketing Cloud platform
    • Encourages innovative and creative thinking, planning, and execution
    • Serves as the liaison between IWU Marketing, UIT, and third-party communication application providers
  • Technology Leadership
    • Collaborates with the marketing technology, communication teams, and internal stakeholders to adapt and support student lifecycle communication, with an eye toward optimizing student experience through relevance and personalization
    • Leads the team and strategy for enrollment communication, with specific attention to Marketing Cloud and Mailchimp, and interfaces with Salesforce CRM and Mogli SMS texting for cross-platform campaign development and implementation
    • Manages the implementation, testing, and optimizing of email and mobile communication campaigns, marketing lists, journeys, and workflows with Marketing Cloud and Mogli (or other communication platforms)
  • Data & Reporting
    • Collaborates with the enrollment technology team and leadership to identify key performance indicators and metrics for email marketing initiatives
    • Ensures the design, development, delivery, and maintenance of dashboards, reports, and other analytical tools within the Marketing Cloud platform

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.


  • Bachelor’s degree minimum. Master’s degree preferred
  • Education is preferred in business, marketing, digital marketing automation, and analytics software


  • Minimum of five (5) years of digital marketing automation experience. Salesforce Marketing Cloud experience preferred
  • Minimum of five (5) years of email marketing management experience with responsibility for planning, developing, implementing, and maintaining the overall email marketing strategy

Required Skills

  • Ability to manage system management processes, business requirements, solution design and configuration, and user acceptance testing
  • Personal discipline to successfully manage multiple, complex, concurrent projects
  • Able to meet deadlines with competing demands, and responsibilities in a demanding work environment
  • Demonstrated ability to work effectively with individuals from diverse communities and cultures
  • Ability to adjust to changing priorities
  • Ability to prioritize work and analyze interdependencies
  • Strong analytical and critical thinking skills to solve business problems
  • Exceptional organizational skills and attention to detail/quality
  • Excellent communicator, both oral and written
  • Demonstrated ability to communicate effectively with senior leaders and external partners/clients
  • Positive, team-focused, and customer-service mindset

Diversity Statement

IWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member’s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.


As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.


Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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Indiana Wesleyan University is committed to equal opportunity in employment and education. Indiana Wesleyan University admits students and employees of any race, sex, color, national or ethnic origin, disability, age, service in the military, or any other status protected by law. These have access to all the rights, privileges, programs and activities generally made available to students or employees at the University. It does not discriminate on the basis of race, sex, color, national or ethnic origin, disability, or age, service in the military, or any other status protected by law, in the administration of its educational policies, scholarship and loan programs, athletic and other administered programs, and all phases of employment, including hiring, promotion, demotion, treatment during employment, rates of pay or other compensation, and termination of employment.