Summary of Position: The Vice President's primary responsibility is for student enrollment in programs on the university’s main campus in Marion, Indiana. Additionally, the Vice President oversees the work of Wesleyan Student Initiatives, the John Wesley Honors College, and Luther Lee Scholars enrollment initiatives.
Duties and Responsibilities
- Reflect, articulate, and promote the mission, vision, and identity of the University, both internally and externally
- Exercise a working knowledge of the strategic relationship between the roles of marketing, financial aid, and athletics in securing student enrollment and retention and achieving enrollment and retention objectives
- Expertise and a spirit of collaboration in financial management, including cooperation with the Business Office of the university
- Work collaboratively with the President and senior leaders to formulate and execute the University's strategic plan
- Make recommendations to the President and senior leaders regarding annual enrollment goals, market trends, and financial aid projections
- Serve as the University expert on matters of recruitment, admission, marketing, and financial aid practices, policies, and strategies
- Develop and lead a university-wide marketing and communication strategy that supports the University's mission, aligns with enrollment objectives, and appropriately informs key constituents about the school's strategic direction, achievements, and priorities
- Provide vision, leadership, mentorship, and management for those administrators and staff who report to the Vice President for Enrollment Management
- Create opportunities for professional growth and development of enrollment management personnel
- Establish measurable goals and objectives for areas of responsibility and develop/execute plans to achieve those objectives
- Work collaboratively with the Associate Vice President for Business Affairs and other key team members to create and implement a comprehensive student aid strategy and program: one that assures the discount goal while maximizing enrollment yields and revenue to the University
- Work collaboratively with University Relations to plan, organize, and execute a comprehensive and integrated regional and national marketing, communication, and recruitment plan that establishes long-term enrollment health
- Oversee the establishment of application policies and procedures, and coordinate the proper evaluation of applicants serving as a liaison with admissions staff and members of the faculty
- Provide leadership in the development of all admissions literature as well as other marketing and advertising materials
- Develop awareness of, and relationships with, the Wesleyan church to increase effectiveness in recruiting Wesleyan students
- Coordinate market research and ongoing database management programs while constantly reviewing and analyzing the effectiveness of all phases of the operation, including revisions as necessary
- Serve in a liaison capacity with internal and external constituencies, including the Board of Trustees, faculty, staff, alumni, high school and college counselors, and prospective students and parents
- Represent the University in a speaking capacity at student-parent programs on and off campus, and participate, as needed, in the general functions of the office (e.g., student interviews, school visitations, college fairs, etc.)
- Provide general coordination and assistance in all retention activities in collaboration with the Office of the President
- Provide leadership in the development and execution of student financial aid policies, procedures, awards, scholarship programs, and budget levels
- Continually assess and strengthen all phases of the enrollment management operation
- Other duties as assigned by the President
- Supervisory Responsibility over staff hires (makes hiring decisions), oversees staff work (directs work activities), and evaluates staff work (completes performance reviews/addresses performance concerns). Direct reports include Director of Enrollment Management and Director of Wesleyan Student Initiatives.
Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
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Education
- A master’s degree from an accredited institution (doctorate preferred)
- At least seven years of progressive experience in enrollment on a college campus, culminating in significant experience as a chief enrollment officer.
Experience
- Proven collaborative, interpersonal, written, and oral communication skills
- A working knowledge of student recruitment, marketing, advising, and retention strategies
- A current and working understanding of matters of compliance and confidentiality in the use of student information for recruitment, enrollment, and financial aid (i.e., FERPA laws)
- A personal record of enrollment leadership and service that shows integrity, accountability, and ability to achieve goals
- A personal record of building a strong enrollment team, including the ability to hire, mentor, and hold team members accountable for meeting office and University goals and expectations
- A proven ability to manage complex budgets for the Enrollment area
- A proven ability to promote diversity and cultural competencies within the Enrollment area
- A working knowledge and proven ability to use analytics as part of a comprehensive enrollment strategic plan, including:
- the strategic application of financial aid resources to achieve enrollment and net revenue goals
- the analysis of key metrics to evaluate return on investment for enrollment strategies
- the understanding of trend data to position the University's enrollment efforts in the most productive directions.
- proven ability to serve as a role model of personal integrity, spiritual leadership, and excellence consistent with the values embraced by the campus community
- Demonstrated ability to work effectively with individuals from diverse communities and cultures.
Required Skills
- A worldview that is in harmony with the mission and goals of Indiana Wesleyan University and an affirmation, without reservation, of the University's doctrinal statement
- A commitment to Christian higher education
- The ability to analyze and solve problems in an efficient and effective manner
- The ability to build strong collaborative working relationships with colleagues from the faculty and other key groups across the University campus
- A working knowledge of and ability to implement "best practices" for enrollment and financial aid activities
- Competence in working effectively and collaboratively with colleagues, Board of Trustee members, and external constituents
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LIMITATIONS AND DISCLAIMER
As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
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